Know the Brand 

 

Welcome to the world of Baskin-Robbins 

When you think of ice cream, Baskin-Robbins® is the brand that immediately comes to mind. As of today, there are more than 850 BR stores in the region making us the largest Quick Service Restaurant brand in the region. With our high-quality ice cream, specialty-frozen desserts, beverages and an incredible recipe library of more than 1300 flavors, it is little wonder that we are absolutely the most preferred ice cream destination in the region. 

 

 

The Journey 

 

1945: Irv Robbins opens Snowbird Ice Cream in Glendale, California, featuring 21 flavors, a concept that will eventually lead to Baskin Robbins. 

 

1946: Burt opens Burton’s Ice Cream Shop in Pasadena, CA. 

 

1949: Southern California has over 40 stores. 

Burt and Irv purchase their first dairy in Burbank to gain complete control over the production of their ice cream, and the making of new ingredients and flavors. 

 

1953: Burt and Irv drop the separate identities of Snowbird and Burton’s and bring them under the name Baskin Robbins. 

 

1954: Baskin-Robbins® competes against Los Angeles County Fair and wins their first Gold Medal, which sets the pattern for county and state fair participation. 

Baskin Robbins Ice Cream has been winning Gold Medals every year since then. 

 

1958: Baskin-Robbins® commemorates the Dodgers moving from Brooklyn to Los Angeles by introducing a new flavor called Baseball Nut™. 
 
1959: Baskin-Robbins® brings about the “Flavor Library” consisting of 150 flavors, with the introduction of Hazelnut Toffee ice cream. 

The first Baskin Robbins outside of California opens in Phoenix, Ariz. 

 

1960: The iconic pink miniature spoons hit the stores. 

 

1962: Baseball Nut flavor changes from peanuts to cashews to welcome the Los Angeles Angels to the American League. 

1964: Beatlemania rocks the US and the Beatle Nut flavor is launched 

 

1969: The first astronauts set foot on the moon and the Lunar Cheesecake is born at Baskin Robbins. 

 

1970: As a tribute to bubblegum fans, Baskin-Robbins® pops in the Pink Bubblegum flavor. 

 

1971: Canada opens its first Baskin Robbins in Toronto. 

 

1973: Baskin Robbins Japan Co. Ltd is formed to open outlets in Tokyo and Osaka. 

 

1974: Baskin Robbins goes international, with the first European store opening in Brussels, Belgium. 

 

1976: Valley Forge Fudge is introduced to celebrate America’s Bicentennial. 

Wometco de Puerto Rico, Inc., opens the first Baskin Robbins in Puerto Rico. 

 

1979: UAE opens its first Baskin Robbins in Dubai. 

 

1980: The Olympics came to Lake Placid, and so did Baskin-Robbins® with the Gold Medal Ribbon®. 

 

1982: Saudi Arabia opens Baskin Robbins. 

2 new flavors are introduced- Preppy Craze and Preppy Mint. 

 

 

1985: Korea opens its first Baskin Robbins. 

The new, sensational flavor called Oreos® Cookies ‘n Cream is introduced. 

 

1986: The American TV series, Miami Vice, becomes the talk of the town and so does Baskin Robbins’ Miami Ice. 

 

1988: “Pinky the Spoon” character is born, bringing the iconic pink spoon to life. 

 

1990: Gorba Chocolate is introduced to honor the Soviet Leader Mikhail Gorbachev on his winning the Nobel Prize and the end of communism. Baskin Robbins opens in Mexico City and Monterey, Mexico. 

 

1991: Indonesia sees its first Baskin Robbins. 

 

1994: Cappuccino Blast® becomes a nationwide hit. 

 

1995: The flavor Love Potion #31 becomes the sweetheart of Valentine’s Day. 

 

1999: 14th July 1999 – Awarded Guinness World Record Certificate for making the world’s largest Ice Cream Cake weighing a record 4064 Kg. 

 

 

 

2000: 2000 – Awarded “Challenge of Excellence Award” for the third time in a row for outstanding performance. 

May 2000 – Received Hall of Fame Award from ADQSR International for consistent performance and exceeding BR standards. 

 

 

 

2002: Shrek Swirl flavor celebrates the animated hit movie Shrek. 

 

2004: Baskin Robbins franchisee, Mitch Cohen, sets a new Guinness World Record for the “Most Ice Cream Prepared In One Minute” by scooping 19 cones per minute. 

 

2005: Baskin-Robbins® celebrates 60 years of providing ingenious and top quality ice creams all over the world, with a striking collection of more than 1000 flavors in the Flavor Library. Baskin-Robbins® brings out a whole new shop design in coordination with the worldwide expansion plan. Baskin Robbins Korea launches Café 31, the first supreme and exquisite dessert shop in Korea. 

 

2007: Baskin Robbins adds to its array of frozen take-home ice cream treats by introducing Fudge Crunch Ice Cream Cakes. 

 

2008: Soft Serve is launched, making Baskin Robbins the only national ice cream chain to have both Soft Serve and hand scooped ice creams. 

 

2017: 2017 - Baskin Robbins celebrates the opening of its 500th store in Saudi Arabia 

 

2018: 2018 - Now, break the ice at Dubai's new Baskin Robbins Dessert Café

 

 

 

 

Fun Facts 

 

• Baskin-Robbins® is the only ice cream chain in the world that has the unique “31 flavor” concept. It represents a different flavor for each day of the month. 

• Burt Baskin and Irv Robbins, the founders of Baskin Robbins, were brothers-in-law. Burt married Irv’s sister Shirley in 1942. 
• The 1960s were characterized by Beatlemania. Just before the Beatle’s first US tour, a reporter from the Washington Post called up Baskin Robbins to know what flavor they had come up with to honor the Beatles. The question caught Mr. Roberts by surprise as he hadn’t even thought about it at the time. But he quickly replied, “Beatle Nut, of course”. The new flavor was created, manufactured and delivered within 5 days. 
• The Gold Medal Ribbon flavor was introduced in connection with the 1980 Winter Olympics in the U.S. 
• Baskin Robbins is the current Guinness World Record holder for the largest cup of ice cream. It was made on September 13, 2005, in celebration of its 60th birthday. This massive chunk of vanilla ice cream weighed 8,865 pounds! 
• BR’s trademark colors are blue and pink. Its specialty is that the color pink in the logo forms not only a part of the letters BR, but also the number 31, representing the famous 31 flavor concept of Baskin Robbins. 
• The traditional colors of Baskin Robbins were pink and brown. Pink was to represent cherry and brown, chocolate, while the polka dots were to give the feel of circus balloons. 
• The flavor Plum Nuts was born when a man once told Burt Baskin, “Whoever thinks of all these flavors must be plumb nuts!” 
• Astronut and Lunar Cheesecake were invented in honor of the NASA space missions in the 1960s. They were introduced only after the astronauts reached home safely. 
• On May 18, 2000, Baskin-Robbins® entered into the Guinness Book of World Records for creating the “World’s largest ice cream scoop pyramid. It had 3100 scoops of ice cream! 
• Some of the famous former Baskin Robbins scoopers are US President Barack Obama, actresses Julia Roberts, Taryn Manning and Chandra Wilson, actors Eric Dane and Randy Quaid, TV host Rosie O’Donnell, Chef Bobby Flay and New York Yankees pitcher Phil Hughes. 
• Burt Baskin and Irv Robbins believed that customers should be able to taste a sample of as many flavors as they liked till they found their favorite without having to pay for it. This gave rise to the iconic pink spoon. 
• Baskin Robbins also has its share of unusual ice cream flavors. They include avocado, garlic, azuki bean, jalapeno and pumpkin. There was an even weirder flavor called dill pickle ice cream that was targeted to expectant mothers. 
• Baskin Robbins Triple Play flavor is a blend of peanut popcorn cracker jack that stays crisp even when frozen. 

 

 

 

Company Profile 

 

We are known for our 31 flavor concept- that is a different flavor for each day of the month. What began as an immense hit years ago continues to strike a fun-filled rapport with the thousands of ice cream lovers in the Gulf region. We take pride in satisfying our loyal patrons. Just as Irv Robbins rightly said, “We sell fun, not just ice cream”. 

Galadari Ice Cream Co. 

It all started way back in 1947 in California, USA when two brothers-in-law Burton “Burt” Baskin and Irvine “Irv” Robbins decided to team up and give birth to “Baskin Robbins”. Burt and Irv strongly believed people should have choice, so they offered 31 flavors – one for every day of the month. And they believed people should be able to try any flavor without cost – a belief that led to the iconic pink spoon. Their ideals live on at Baskin-Robbins, where we now possess a flavor library that consists of 1200 ice cream recipes. Over all these years, we have grown not only in USA but across the world and are one of the most loved ice cream brands in the world. 

Established in 1962, Galadari Ice Cream Co. operates Baskin Robbins and Dunkin Donuts (Qatar). Baskin Robbins is the first international brand to open in the region, the largest Baskin Robbins franchisee worldwide and the largest QSR brand in the GCC. 

Galadari Ice Cream is the Master Franchisee for Brand Baskin Robbins in KSA, UAE, Qatar, Bahrain, Oman, Jordan, Australia, Kuwait (Joint Venture). With a network of over 950 quick–service restaurant, it maintains an ambitious vision of growing even larger. 

Long standing 40 years of brand experience in the Middle East… 

In its 40 years of operation Galadari Ice Cream Co. has won numerous accolades and awards such as – Partner of the year, 2005, 2006 and 2009 

– Challenge of Excellence award in 1997, 1998 and 2000 

– Innovator of the Year and International Partner of the Year awards in 2005, 2006, 2007 and 2011 

– International Franchisee of the Year in 2012 

– Best F&B Outlet Award in 2012 

– Dunkin’ Brands, Inc. honored Galadari Ice Cream Co. as ‘‘Developer of the Year”. in 2013 

– Developer of the Year Award in 2014 

– Marketing Excellence Award in 2014 for the Al Dahabi Campaign 

– Marketing Excellence Award in 2015 

– Number One Rank for the Dining Category in the YouGov Brand Index UAE second time in a row in 2014 

– Packaging Innovation Award 2015 

– Same Store Sales Growth Award – Transind Co – Qatar 

– Excellence in Operational Execution Award – JTCL – KSA 

– Best Use of Mobile Award for the SR1 Campaign at 2016 MENA Digital Awards 

– Received “ Cake Excellence Award” from Dunkin’ Brands, Inc. for developing the very first CPU in the Gulf, with excellent cake designs and for accelerating the overall cake sales and profits in 2016 

– Dunkin’ Brands, Inc. honored Galadari Ice Cream Co. as “2017 Cake Excellence Award and Cake Manufacturing Excellence Award” in 2017 

– Dunkin’ Brands, Inc. honored Galadari Ice Cream Co. as “Licensee of the Year Award” and “Developer of the Year Award in 2018 

– 2019 Awards 

• No.1 in Confectionery Category 
• No.2 in Dining Category Study 
• No.1 Brands’ Relationships with consumers